There are 3 important signals that Google is looking at today.
- Good content / text content onpage
- Good technically composed website with well-thought-out url structure
- Good link structure both onpage and offpage
Google thinks if this is good then the traffic to your site and engagement will increase. This means that you are promoted and gain good confidence that you have a relevant website with information that people want in your area.
Google searches over 200 different parameters. The more of these that are optimized, the better visibility you get. The greater the competition, the more of these 200 must be optimized. Therefore, if you did an SEO optimization 6 months ago then maybe it needs to be built on today. If you search engine optimize locally in your area and then relax, it may be that 3 – 6 months later, competitors have passed you in position.
They may be able to pinpoint the 15 most important points of the 200 parameters Google wants optimized, but you are left with 10 points that worked then. Now you suddenly have to run around competitors again and optimize so you cover 20 of the 200 parameters and better on the previous 10 points. When the competition is at its fiercest, the small details can make a big difference. One more word in the title. Or that extra qualitative link. Or that you put the extra time into optimizing the site’s time on page loads. Therefore, SEO is constantly an ongoing work in most industries that never ends.
In early 2015, Google introduced Rankbrain. Rankbrain monitors Hummingbird. Hummingird deals with Pandan, Penguin, Payday, Pigeon, Pirate, PageRank.
- Pandan manages the content of websites. That it is relevant and good in terms of content. That the website does not have a lot of duplicate content on the pages. Or that the content is thin.
- Penguin rates and reviews the site’s link structure. What do anchor texts look like? What do the websites look like where the links come from. Quality and relevance.
- Payday rates how spammy websites are.
- Pigeon rates the local search on web pages. How dominant is your site over others in your area locally.
- Pirate checks through and grades content / text. Copyright laws that what is used in content / text are not copied from others.
- PageRank looks at the quality of the links around your site.
- Top Heavy degrades pages with too much advertising and popups.
In addition, Google rewards websites that are mobile-friendly and work in their “Mobile Friendly” index, pages with https and amp pages and UX friendly.
Their idea is that if a page is good, visitors will stay longer. Other links to your site. It is easy to navigate and find and the traffic increases. If you have position 8 and visitors start choosing you before those who have position 1 or 4, Google moves you up to position when Goolge thinks that your site has more traffic with more relevant info and visitors stay longer. Suddenly you have position 3 instead of 8.
This way, there are more and more basic things on your site that need to work optimally in order to be on the first page of the Google search results. There is no shortcut. You need to make sure the site is complete.
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