There is an old saying that says ” All business is local ” and no one knows your business better than the local customers.

More and more searches are related to local searches
The strongest brands often have a very strong local presence. According to Google Bangladesh, local searches account for 80% of all searches.

Google My Business and Google Maps
Make sure you are part of Google business and Google Maps, a mapping service that shows local businesses.

The local package shows companies that have registered with Google and their list of “Google My Business” (GMB) that you can register here.

If you have several locations in Bangladesh, you can upload an excel file in the Google Business Center and include the addresses of all the offices.

Google has added more and more functionality to Google Business so you can post photos, FAQs, events, and records.

Searches cause search engines to display two types of results on the search engine results page: local organic results and “Local Pack”. GMB also means that the probability of you joining Google Local 3 pack increases, ie search results with 3 addresses.

The local organic results include web pages related to the search query that have local relevance. These often include directories like Yelp and Facebook.

Local SEO EXPERT in Bangladesh
What many people do not know is that Google search results vary between sites. In Bangladesh, the local search means that you consciously ensure that you are highly visible in different locations because many customers make demands before they buy a product. For you as a company, it is necessary to think about how the customer is looking for the information and to be seen locally if your sales take place in a local place. Expandtalk helps customers to appear in the local search results. Google has gradually increased the importance of local search and maps, but organic searches have become less important as Google promotes its own ads over organic search.

Bing Places is not released in Bangladesh but is found in several other countries. Yelp.com, on the other hand, you can register in Bangladesh and we have old directories that are specific to Dhaka.

Use NAP Citation consistently
Large search engines have algorithms that determine which local companies rank in the local searches. Primary factors affecting a local business’s chance of appearing in the local search include categorization in business directories with company names, addresses and phone numbers that can be crawled on the site and mentions of local businesses on other relevant sites.

One term that is beginning to be used internationally is NAP citation , which means that you write your company name, address and telephone number ( N ame, A dress & P hone). Google uses them to display your authority online. It is good if it exactly matches the one you use in Google Maps and you need to be consistent such as how to type area code and space. If the same NAP is used in several places, the likelihood that the information is correct increases, which improves the local search result.

In addition to NAP, links and reviews are important factors for the local search.

Onsite optimize your site for locations
Be sure to include city, place, city or county in the title, meta description as content and in the heading levels

You may be able to build pages that are specific to different locations. Don’t forget Bing and in-app advertising
The Bing search engine has started experimenting with hotel bookings and other intelligent searches like price guides, coupons, and offers in their search results. Local advertising in Waze mapping service can increase sales in, for example, car repairs, car salvage, etc. An article in Search Engine Land reported on a car repair company that increased sales by 57% and 120 more customers in one month. You can test local marketing on Pokémon Go. The service has dropped in popularity since it was launched but it is still a pretty interesting channel. If you have a local store that you want to get customers to, you can run Pokémon marketing. Local search reports
Consider paying to appear locally because this is where you get customers and competition is less and the likelihood of finding your business increases. Make sure to use address links and various website extensions as phone numbers. If you run Adwords, you should check if there are any places that have more sales than other sites and you can also get local statistics in Google Analytics. In Google Analytics you will find local information under Audience – Demographics -Geo – Location where you can choose Sweden or any other country and get more information from which locations you are looking for information. International local searches
Internationally, local SEO (local SEO) is a buzzword and a lot is written about it on various forums. On Google, in addition to Google maps, you can research local searches through tools like the Consumer Barometer, Google Trends, and Google Market Finder. Local search engine optimization in Bangladesh has significantly greater competition and includes several local directories ( Infogroup, Neustar Localeze, Acxiom.com, Superpages.com, Yelp.com, Yellowbot.com, Factual, Yellow Pages ) that collect local information in addition to Google Business places and Foursquare. There are tools like Moz local that can help you with the local SEO. Facebook and the local search
Don’t forget that Facebook has special ad formats for local awareness that help local businesses. Local awareness ads are an effective way to reach people when they are near your business, whether it is walking distance or a few miles away. Ads can be created directly from your site in just minutes. And by adding a “Send Message” button, customers can send messages directly from your ad to the news feed.

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